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How Would You Feel If Clamav For Windows Was Renamed Immunet?

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All,

 

I have a question (well a couple really) which I've been meaning to ask for some time. I'd be happy to get responses privately (ahuger@sourcefire.com) if you like. The question is, did you install ClamAV for Windows because you were already familiar with the ClamAV brand? If it were named Immunet and distributed from ClamAV.net would you still have downloaded it and installed?

 

We are considering consolidating our branding for the Windows product (NOT the Unix protect) and I'd like to hear your thoughts on this.

 

al

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Personally it doesn't really matter to me. I had assumed the Immunet name would go away with the acquisition by sourcefire. Just keep producing a great product.

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Hi, I've never used the clamav antivirus. I've been using Immunet since version 1 and I like the name and logo. In fact, I installed the new beta version of clamav, but uninstalled it soon because I didn´t like the tray icon. I find Immunet's tray icon more practical to see that a file is being analyzed. Also, the icon of clamav seems as a rogue antivirus to me.

 

Greetings

 

(Sorry for bad english)

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My thoughts are that now you have spent all this time establishing Immunet as a product and it is starting to become recognised and receive good reviews.

 

Then it would make more sense to market the product under one name and concentrate any advertising and promotion of the product on the global marketplace.

 

Having two names for basically the same product only leads to confusion and creates an air of uncertainty.

 

Also `Immunet Protect' definitely has a better ring to it so to speak.

 

Also my opinion is that as far as promoting the product it would be best to concentrate on the free version and push this out for reviews and any other possible way of strengthening its position and credibility. The more accepted and reliable this becomes should lead to a higher conversion to the paid version. Also the free version would be easier to generate promotion for in different ways.

 

I would also (as you probably have) look at the right opening panel in the free version as an opportunity to maybe use the bottom half as a place for suitable advertisements to be placed possibly on a rotating basis and not be able to close this panel (in the free version) as an added incentive for people to upgrade to the paid version (ie/ the right panel is removed in the paid version) and an obvious means of revenue. ( I am sure that 1 million users would be a pretty good circulation for relevant and suitable advertisers)

 

Once you have released a new version of Immunet (Immunet Protect 3 (for example)) then as you further upgrade the product you can then base the next version on market research of the existing version.

 

Splitting the product into Immunet Protect and Clamav for windows would make it much harder to maintain and consolidate the product.

 

Of course this is my personal opinion and I have other ideas regarding the strengthening and marketing of the product in general if you are interested.

 

As per an earlier post I made, I presume that you would have noticed the contact information. To promote Immunet as one product on a large scale with different mediums would be an easier way to boost promotion than as two separate products. > http://www.pcauthori...ge/Contact.aspx

 

I personally would love to be in a situation to further enhance the reputation and marketing of Immunet Protect as I am already doing on my Opera Site. > http://my.opera.com/internetsecurity

 

At this point I am receiving consistent site hits and am building the numbers up in subtle ways. Obviously I could not do this with two separate products.

 

Although you are building up Immunet as a stand alone AV product. I would see the combination of using Immunet specifically as a MSE companion as a major marketing advantage.

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If you mean that to say there will be only one product, then YES - please rename it. Immunet is fine. Or what I read some one recommend, something like Sourcefire Cloud. Anything but Clam-anything! As some might recall, I've been rather vocal about this ever since the announcement of the Clam development branch. Especially since anyone having to deal with the Win32 Linux port of Clam over the past decade or so has come to realize that there is a pre-Immunet "ClamAV for Windows" and ClamWIN "ClamAV for Windows." Now a post-Immunet "ClamAV for Windows."

 

With rare and always unsuccessful third-party attempts (but not Spyware Terminator) there never was a Clam anything for Windows in an AV sense of an app sitting in running processes taking care of things. Until Immunet it has always been a set of open source Win32 "stuff" anyone could use to scan a system on demand USING SOME ONE ELSE'S APPLICATION. Over the years there have been too many of those to remember or care about. ClamWIN rose to prominence and remains on top in popularity but in ignorance it also is considered "ClamAV for Windows."

 

It is also unfortunate that the dependence on those third party applications, ClamAV suffers from a bad rep and is generally, and incorrectly, thought of as obsolete.

 

So, IMHO, one product and two versions. Free with local Clam and Pro with added local BitDefender. And name it Immunet or Soucrefire. Eliminate any reference to Clam in the UI (rename ClamAV to Sourcefire in engine settings regardless of the product name).

 

Thanks for hearing me out on this. Again. ;) As always... Cheers!

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I will say that I definitely like the logo & tray symbol for ClamAV for windows better. Many people may not care but I never have liked the logo/symbol for Immunet & it does matter when you have to look at it for hours every day. Anyway, since Sourcefire acquired Immunet I figured the Clam name would win out.

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I think it's a splendid idea just to avoid confusion from the public. After all they're two different name brand products that do basically the same thing. IMP and Clam's "communities" are already integrated. As Duncan pointed out I also believe Immunet has a better ring to it compared to ClamAV for marketing purposes.

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Thanks everyone. We will be moving forward with one name in our 3.0 release. It will likely be Immunet Protect 3.0 (Powered by ClamAV). It will include all the Immunet and Clam tech under the hood, so full online and offline threat protection.

 

sl

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Yes, the ClamAV icon is not the best. I would love to see Immunet continuing its success whether it was acquired by Sourcefire or not. Immunet should be the flagship of your work. It's a good start-up.

 

When we read on a Mercedes the it's a Brabus Mercedes, we immediately think that's it's something special and we don't think about Mercedes but Brabus who pimped it pretty well both visually and technically. If Immunet is powered by ClamAV then we may associate the software with ClamAV. I don't think that deep in your heart you want this. I understand that it's complicated situation. Mercedes let Brabus things go hand because they got their Money after someone acquiring a Mercedes. I was driving Brabus Mercedes and I know that all that what Mercedes is advertising about their cars is gone in the moment I switched the engine. So, is ClamaAV a Brabus like company in this project?

 

In my opinion, Immunet should concentrate to stay Immunet. Sourcefire and ClamAV are just the drop in the ocean (cloud antivirus) that help to obtain your aim in global virus protection. With actual prices, protection factor and lightness of the software Immunet might be the source/database of the Internet Security Industry.

 

Vik

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....Sourcefire and ClamAV are just the drop in the ocean (cloud antivirus) that help to obtain your aim in global virus protection. With actual prices, protection factor and lightness of the software Immunet might be the source/database of the Internet Security Industry.

 

Vik

 

Sourcefire OWNS Immunet so I wouldn't call them a "drop in the ocean" compared to the product that they own. :blink:

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Sourcefire OWNS Immunet so I wouldn't call them a "drop in the ocean" compared to the product that they own. :blink:

 

 

Sourcefire is an excellent company Watasha and the drop in the ocean means the cloud computing because in PC environment cloud computing is really the best solution comparing to other technologies! There are ideas, products that are very small in terms of financial investments or they are very new on the market. Venture Capital was born exactly for helping these small, tiny high risk rate projects to show their potentials. Immunet with those few brains behind realized something that will change the non-military cyber security for the ordinary users like you, your friends, me, etc., even if you work for/in a company. I am very happy that Sourcefire and Immunet are now one company. In the past more than 1 year Immunet introduced a technology that keeps the malware away of our PCs. As their knowledge and experience developed, less and less malware were detected in our PCs. That's a fact. United we win but alone we certainly fail. It's a Patrnership! With the Sourcefire's background Immunet's know-how will show its potential and everybody will gain "profits". Sourcefire who owns Immunet, Immunet as a whole project with it's formal employees, all the end-users who are using and who will use this product.

 

Oitoma! Genki de ne...

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I agree with some that for marketing purposes that Immunet has better ring and look to it. I've had some users think that they have been infected when they see the ClamAV icon in the tray (much like the old CA etrust green globlin), so this would put some minds at ease. To answer the other question yes it was because of the ClamAV brand recognition. Change is good!

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Al and all

 

It's great we'll all be one family with one name (stepchildren feel left out sometimes) (...oops, didn't mean to infer that ClamAV-Win was a step.....:unsure:)

 

 

Thanks everyone. We will be moving forward with one name in our 3.0 release. It will likely be Immunet Protect 3.0 (Powered by ClamAV)....

 

I'm glad it's IMMUNET for all the good reasons expressed above in this topic. Leave the Clam name for use with the other OS' and applications and move forward in Windows with IMMUNET PROTECT (I guess 'powered by'..... is a good compromise, no other omage to SourceFire also?)

 

It's good that no one who is loyal to the ClavAV-Win brand seemed to mind, or protest much.

...I can hardly wait for Immunet Protect Plus 3

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